Monday, October 23, 2006

Day One from MAX 2006 (Report from a personal perspective)

Okay – I’m just going to say it and you can label me a hype – “Max is rad”! Not only is the Venetian a really cool place to have a conference but this is one of the best conferences in terms of the cool factor I have been to in a while. Yes – it has all the usually JavaOne type things like the Bean Bag chairs, Ted Patrick’s Maxup and tons of corners, ad-hoc groups and meetings but it is also something more. I think people are generally really excited about Max 2006 given it is the first time Macromedia and Adobe have joined forces to deliver the show. The complexion is something no one could have predicted. Tracks like LiveCycle, an Adobe set of technologies and servers, are in popular demand at a conference typically dominated by Cold Fusion, Flex, Flash, Firefox and Dreamweaver zealots. Matt Butler’s LiveCycle track is actually sold out!! Who would have predicted.

Candidly, Adobe culture can generally use some influence from macromedia in terms of how to have fun, but MAX is really a demonstration that the two companies have truly become one. Despite the corporate directions at the staff meetings like “have fun” which were delivered in a way that sounded akin to a declaration of war, the people here are having fun. I think this would have happened without the official direction but c’est la vie. It’s all good now that we’re unwinding.

I spent the first half of my day attending the usual Adobe mandatory meetings, doing last minute planning for the talks I am presenting and other housekeeping items, but in the afternoon I had the change to attend some tracks. My favorite was David Gassner’s Developing rich internet applications with Flex and Java. In all fairness, this was one of the few that I was able to attend given most of the others including Simon Horvath’s were completely sold out and no standing at the back was permitted. I guess it pays to plan ahead – something I might start doing one day.

David’s course is a hands on course with 25 computers in the room (2 people to a room). It is amazing to see the level of technical knowledge transplanted by David into the attendees. In the last 4 hours, I got to see people with no or little J2EE experience actually write a Flex app that called specific methods available on the app server. Simply stated, the room was full of “lights going on” moments.

Tonight is the pre-party at the Cabana’s and will be tons of fun (tons of free drink and food for all near open swimming pools with wet slippery floors has huge entertainment potential).

Word up – if you’re coming next year register early and pre-register for the sessions. Don’t wait till the last minute like me.

More later.

1 comment:

  1. Oh, I'm sorry to hear a bunch of the sessions are already sold out as I just registered last week and don't get to pick any sessions until I arrive on Wednesday morning. James Governor said I should meet you if possible, that you are a big thinker in the Adobe world, so I hope we can connect. I'll be in Las Vegas on Wednesday and Thursday.

    Meanwhile, careful by the pool! That sounds not only entertaining, but possibly dangerous ;-)


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