Adobe Flash (*.swf) is a binary format and has not always been accessible to search engine spiders (small bits of code that algorithmically determine a page’s content for rankings in search engines). SEO experts have developed several key workarounds and new technical developments have made new functionality available to search engines and developers alike.
During this talk, I showcased some advanced tips, tricks (Black Magic) and some of the secrets I have used to get sites ranked over their HTML counterparts. Attendees will learn how to increase initial page rankings as well as monitor and increase dynamic page ranks. Sites like Sombrio come up #1 out of over four million and are 95% flash.
So how does it work? The slides have some tips but the real work will be revealed when the research project findings are announced at MAX in Milan this Dec 2008.
The slide deck discusses a number of great strategies including using XHTML as an XML data provider for data grids (this way allows use of the semantics of the title and h1 tags while offering your Flash content in plain text for bots to digest).
Remember - Adobe MAX 2008, Dec 3 is when the results will be shared. At that event, we will distribute all the finding for anyone to analyze! Be there!
Oh - one more thing. Do not do evil things to get to the top of Google. There is a system and a set of rules. You do not have to abuse the rules to win. Trying to get high rankings for terms your site is not relevant for serves no one, yourself included.