MAX 2008 :: Going off big time and secret show!!!

I don't know what the limit is or how many more we can squeeze inside MAX, but I just got an internal email stating the number (sorry - cannot share) and I believe it will be amongst the largest 3 events I have attended this year! MAX is gonna rock, especially this year. Why? Well - first, we have tons of new content and stuff to show. Second, there are major industry setting announcements.

My own sessions are actually mostly sold out. Check this out:

Four out of six are sold out completely. If you want to still catch the AIR Boot Camp though, it will be taught in Milan in December. I am sure we can talk Enrique into a new sets of labs for building service clients with Adobe Flex and AIR too since all 3 courses sold out.

BIG (NOT SO) SECRET EVENT!!!




On Monday November 17, there is a special live band party at 330 Ritch. My band 22nd Century is playing and we will be covering stuff off our first CD as well as new songs from the upcoming 2nd CD and tons of covers from Ramones, Foo Fighters, Smashing Pumpkins and other hard rock/punk bands.. Take a listen here - if you like the music, download it and come along. Email me dnickull at adobe dot com to get tickets for this event. IT ALSO IS HALF SOLD OUT!!! This is being sponsored by Nitobi, Konductor Software and Mix Match Music!

My invitation to everyone on my Tuesday classes:

Let's Rock late on Monday night then do the sessions Tuesday AM!

Flash Search Engine Optimization tricks

I just finished speaking at the Web 2.0 Expo in Berlin on the topic "Search Engines and Flash: Secrets, Tricks, and Black Magic"

Adobe Flash (*.swf) is a binary format and has not always been accessible to search engine spiders (small bits of code that algorithmically determine a page’s content for rankings in search engines). SEO experts have developed several key workarounds and new technical developments have made new functionality available to search engines and developers alike.

During this talk, I showcased some advanced tips, tricks (Black Magic) and some of the secrets I have used to get sites ranked over their HTML counterparts. Attendees will learn how to increase initial page rankings as well as monitor and increase dynamic page ranks. Sites like Sombrio come up #1 out of over four million and are 95% flash.



So how does it work? The slides have some tips but the real work will be revealed when the research project findings are announced at MAX in Milan this Dec 2008.

Search Engines and Flash: Secrets, Tricks, and Black Magic

View SlideShare presentation or Upload your own. (tags: search seo)

The slide deck discusses a number of great strategies including using XHTML as an XML data provider for data grids (this way allows use of the semantics of the title and h1 tags while offering your Flash content in plain text for bots to digest).

Remember - Adobe MAX 2008, Dec 3 is when the results will be shared. At that event, we will distribute all the finding for anyone to analyze! Be there!

Oh - one more thing. Do not do evil things to get to the top of Google. There is a system and a set of rules. You do not have to abuse the rules to win. Trying to get high rankings for terms your site is not relevant for serves no one, yourself included.