Since most people curious about Yerba Mate seem to search for the term “Yerba Mate” or “Yerba Matte” (mis-spelled), they desire a good ranking and currently have it in some areas. The first step was to use our Google Adwords account to ascertain the most relevant search terms and search term volume for any given month. Google however, uses localization and profiling as factors in ranking search results. To illustrate this, we asked several of our networked associates and friends to help do a straw poll on the current rankings. From what we understand, most of them had never searched for this term before so the results were probably more accurate than someone who has already logged several searches for the term and has those searches linked to their profile. This blog post is a summary of some of the results we encountered. While not considered scientifically conclusive, these results may be of interest to others.
Google uses geographical location and Guayaki’s head office is in Sebastapol, CA, USA. Most of their business is in North America. The request was simple. We asked random associates to navigate to http://www.google.com and search for the term “yerba mate” and note where any guayaki.com hosted page appears in the results. Here is a random sampling of results: