Tuesday, June 05, 2007
SEO - Search Engine Optimization Tricks
Consider this a gift if you are seeking to lead the search engine rankings with some newer tips and tricks. I used to do this for a living and have tried to stay current over the new technologies as they come out. SEO is generally much easier now that there are fewer search engines to target. Back in the good 'ole days we had to target multiple engines and change the code behind to be specific for each one.
I have a long history of working on search engine projects and feel nothing reveals tricks like building a search engine to see how it works. One project was the Initiative to evaluate XML Retrieval (which I was largely working with Universities on advance ontological and syntax mechanisms) while another one was the GoXML Contextual XML Search Engine launched in 1998, days after the recommendation was done. GoXML is still featured on PatentStorm.
SEO has little to do with indexing the content of a page nowadays. All that does is give you a starting reference point. The indexbot parses your page noting some particulars and provides you a weight with various terms.
The key metrics are:
1. Domain name matches search string (note – since hyphens and periods are removed during the webbots normalization process, things like www.ford.com are equal to www.f-or.d.com). Not many people know this since they do not write code to parse domain names. The hyphens are removed since not many people search on hyphens and the search engine index needs to be as efficient and lean as possible.
2. How many relevant sites that point at the site are very important. I showed some Adobe colleagues how to use this to our advantage to beat out Microsoft and Sun for the term “Enterprise Developer Resources”. All I did was ask that everyone make a signature to their email that said “Adobe Enterprise Developer resources – http://www.adobe.com/devnet/lifecycle” and then go about our normal business of posting to public threads. The index assumed that we must be relevant given the other top sites seemed to have links pointing at Adobes site. In reality, these were only archived email threads with the signature being treated as a link. All the Search Engine saw was “-links to -> Adobe.com. Within 6 weeks we beat out MSDN, BEA, Sun, IBM etc. and are still #1
http://www.google.com/search?source=ig&hl=en&q=enterprise+developer+resources&btnG=Google+Search
3. How people click on the top ten search results in Google. Google uses an adaptive algorithm which is a variation of the GoXML algorithm of which I co-wrote. We had 51 unique patent points in 1998 on this. When you click on one of the top ten results, Google simply tracks the result via a pass through. You can see this in action by doing any search on google, then right clicking the link and copying it. Where you see www.adobe.com/devnet/livecycle/ or get that URL if you copy/cut, when you right click and copy link, that actually translates to http://www.google.com/url?sa=t&ct=res&cd=1&url=http%3A%2F%2Fwww.adobe.com%2Fdevnet%2Flivecycle%2F&ei=JzZkRvzMEZqUgwPkmNmKBw&usg=AFQjCNGx7iKEUn38Kcfk8woBnWtcNueL9g&sig2=ope-x2wZBZhBXtNlk_fj0w
A case study is “Architectural patterns metamodel”. Matt Mackenzie and I wrote a variation of the gang of fours template for architectural patterns using UML 2.0 and linking known uses. It is now ranked #1 since it is the most used template by many software architects. See http://www.google.com/search?hl=en&q=architectural+Patterns+meta+model&btnG=Search
Note that this is referenced by the unique IP address bound form the incoming HTTPRequest header so you cannot spoof it without additional tricks. Since you have to first receive the call back code from google to build the new outgoing request in order for it to register, there is almost no way to spoof it ;-)
4. The meta tags are indexed and useful but only up to a certain point. Many people who have no clue how code works try in vain to do things like META Content=”mountain, bike, mountain bike, mountain bike clothing . Etc. The truth is that the meta keywords are parsed and normalized stripping out both the commas and spaces except for one space or other delimiter to separate the array. All the indexbot see from the above example is “mountain:bike:mountain:bike:mountain:bike:clothing” Any word repeated is generally disallowed completely and interpreted as spamdexing the bot.
5. Any keywords that do not appear in the body in plain text at least once are heavily discounted unless the core content of the page has no visible words, then the indexbot defaults to what it has to work with to establish the baseline weights.
6. Any keywords that appear more than approx. 7% of the total word count for the body are discounted as spam. (Note - this cannot be verified lately but it used to be true in the early part of the decade).
7. Words in large fonts near the top of the page and in the page title weight very heavily. People used to trick the SE’s by making this text the same color as the background. The human would not see anything but the indexbot would. The SE’s caught this trick early on and made a cross reference of colors to nab perpetrators. What many people do not know is that you can beat this by using javascript which the indexbots do not see. A browser’s parser hands this off at a later stage to the rendering engine so they might catch this later. I suspect that Google should catch this trick in the near future.
8. Google overlays the search matrix with an ontology classified by a first order of logic that separates all results into a modal array. The ontological nodes are also ranked at the meta level based on the preceding and mix into the pages dynamically but within the constraints defined by their librarians. That is why a term like “washington” will have results for the president, the state, the university, the actor etc all in the top ten. One way to trick this is to find the least common context then build a site to get #1. Once you have done that, replace the words for the context of your choice and you will usually stay in the top ten since the visibility draws
I have other tricks but have never failed to get any site less than 3rd for the terms including “mountain bike”, aromatherapy, whistler rentals, enterprise developer resources and many others...
Oh yeah - these are the tricks I am willing to share. I am still keeping some others as closely guarded secrets. It's not hard to figure out since it is all based on simple logic. Enjoy and good optimizing. Post your success back here if you find this helped.
I have a long history of working on search engine projects and feel nothing reveals tricks like building a search engine to see how it works. One project was the Initiative to evaluate XML Retrieval (which I was largely working with Universities on advance ontological and syntax mechanisms) while another one was the GoXML Contextual XML Search Engine launched in 1998, days after the recommendation was done. GoXML is still featured on PatentStorm.
SEO has little to do with indexing the content of a page nowadays. All that does is give you a starting reference point. The indexbot parses your page noting some particulars and provides you a weight with various terms.
The key metrics are:
1. Domain name matches search string (note – since hyphens and periods are removed during the webbots normalization process, things like www.ford.com are equal to www.f-or.d.com). Not many people know this since they do not write code to parse domain names. The hyphens are removed since not many people search on hyphens and the search engine index needs to be as efficient and lean as possible.
2. How many relevant sites that point at the site are very important. I showed some Adobe colleagues how to use this to our advantage to beat out Microsoft and Sun for the term “Enterprise Developer Resources”. All I did was ask that everyone make a signature to their email that said “Adobe Enterprise Developer resources – http://www.adobe.com/devnet/lifecycle” and then go about our normal business of posting to public threads. The index assumed that we must be relevant given the other top sites seemed to have links pointing at Adobes site. In reality, these were only archived email threads with the signature being treated as a link. All the Search Engine saw was “
http://www.google.com/search?source=ig&hl=en&q=enterprise+developer+resources&btnG=Google+Search
3. How people click on the top ten search results in Google. Google uses an adaptive algorithm which is a variation of the GoXML algorithm of which I co-wrote. We had 51 unique patent points in 1998 on this. When you click on one of the top ten results, Google simply tracks the result via a pass through. You can see this in action by doing any search on google, then right clicking the link and copying it. Where you see www.adobe.com/devnet/livecycle/ or get that URL if you copy/cut, when you right click and copy link, that actually translates to http://www.google.com/url?sa=t&ct=res&cd=1&url=http%3A%2F%2Fwww.adobe.com%2Fdevnet%2Flivecycle%2F&ei=JzZkRvzMEZqUgwPkmNmKBw&usg=AFQjCNGx7iKEUn38Kcfk8woBnWtcNueL9g&sig2=ope-x2wZBZhBXtNlk_fj0w
A case study is “Architectural patterns metamodel”. Matt Mackenzie and I wrote a variation of the gang of fours template for architectural patterns using UML 2.0 and linking known uses. It is now ranked #1 since it is the most used template by many software architects. See http://www.google.com/search?hl=en&q=architectural+Patterns+meta+model&btnG=Search
Note that this is referenced by the unique IP address bound form the incoming HTTPRequest header so you cannot spoof it without additional tricks. Since you have to first receive the call back code from google to build the new outgoing request in order for it to register, there is almost no way to spoof it ;-)
4. The meta tags are indexed and useful but only up to a certain point. Many people who have no clue how code works try in vain to do things like META Content=”mountain, bike, mountain bike, mountain bike clothing . Etc. The truth is that the meta keywords are parsed and normalized stripping out both the commas and spaces except for one space or other delimiter to separate the array. All the indexbot see from the above example is “mountain:bike:mountain:bike:mountain:bike:clothing” Any word repeated is generally disallowed completely and interpreted as spamdexing the bot.
5. Any keywords that do not appear in the body in plain text at least once are heavily discounted unless the core content of the page has no visible words, then the indexbot defaults to what it has to work with to establish the baseline weights.
6. Any keywords that appear more than approx. 7% of the total word count for the body are discounted as spam. (Note - this cannot be verified lately but it used to be true in the early part of the decade).
7. Words in large fonts near the top of the page and in the page title weight very heavily. People used to trick the SE’s by making this text the same color as the background. The human would not see anything but the indexbot would. The SE’s caught this trick early on and made a cross reference of colors to nab perpetrators. What many people do not know is that you can beat this by using javascript which the indexbots do not see. A browser’s parser hands this off at a later stage to the rendering engine so they might catch this later. I suspect that Google should catch this trick in the near future.
8. Google overlays the search matrix with an ontology classified by a first order of logic that separates all results into a modal array. The ontological nodes are also ranked at the meta level based on the preceding and mix into the pages dynamically but within the constraints defined by their librarians. That is why a term like “washington” will have results for the president, the state, the university, the actor etc all in the top ten. One way to trick this is to find the least common context then build a site to get #1. Once you have done that, replace the words for the context of your choice and you will usually stay in the top ten since the visibility draws
I have other tricks but have never failed to get any site less than 3rd for the terms including “mountain bike”, aromatherapy, whistler rentals, enterprise developer resources and many others...
Oh yeah - these are the tricks I am willing to share. I am still keeping some others as closely guarded secrets. It's not hard to figure out since it is all based on simple logic. Enjoy and good optimizing. Post your success back here if you find this helped.
Labels: search engine optimization, SEO, tips, tricks, tutorial
Comments:
Links to this post:
<< Home
ites.html 5 Webmaster
admin@oilcareer.com http://www.oilcareer.com/lma/directory.php/add.html?category=2
hi
I like you blog.Your blog is full of SEO(Search Engine Optamization) knowledge.My SEO Company
also provide SEO and Internet marketing Services so please read bellow about my company if any question or suggestion please contact me at
info@wavestech.net.
Wavestech is an SEO Company that offers quality Search Engine Optimization (SEO) Services and
Internet Marketing Solutions in India and in various other places across the world like SEO Services in USA and SEO Services in UK etc. If you
are looking for a place to submit your articles, you’ve come to the right place. We provide you with a SEO friendly article submission directory to
submit and promote your website with the of SEO expert team.
We offer submission services including Article submission, Directory submission, Blog submissions and gives you better search engine
rankings. It is India's one of the fastest growing and leading SEO Company who which provides services at cheap prices and with assurance of
Quality SEO services. Reseach has found that 80% of the traffic comes through search engines. It is very important for a person to popularize
there website to get business/Traffic from internet throughout the world and it can be achieved by the help our SEO Consultant and the team of
Goggle SEO Experts which helps you out in improving the search ranking of your website’s. SEO in Delhi, SEO in London, SEO in New York,
SEO in Canada are the major cities and countries across the world in which there is a boom of
SEO Services. Pay-per-click marketing is a great way to get visitors when you need traffic and you
need it now. This info will provide you with a high-level view of pay-per-click advertising provide some general strategies and provide an example
of what to do, and what not to do.
Our company also provides services such as web designing, link
building services, Internet Marketing. Internet Marketing and
Search Engine Marketing are prime source for making your site popular and this can be achieved by
the proper way of SEO content creation, online advertising, internet advertising and Internet Marketing Campaigns with the help of experts team
Waves Technologies can assist you in getting your e-business out in the forefront on the Internet by
offering Web Design, website design, website development and copywriting that use SEO. We are a company that delivers results to diverse
businesses all over the world. Small businesses that create web sites to market or promote their businesses do not have the luxury of
widespread name recognition. Internet marketing is a specialized skill and requires careful preparation of your material in consideration of the
peculiar requirements of the medium if you want to maximize your Internet business opportunities. You must employ the techniques of effective
Internet marketing and web site promotion.
admin@oilcareer.com http://www.oilcareer.com/lma/directory.php/add.html?category=2
hi
I like you blog.Your blog is full of SEO(Search Engine Optamization) knowledge.My SEO Company
also provide SEO and Internet marketing Services so please read bellow about my company if any question or suggestion please contact me at
info@wavestech.net.
Wavestech is an SEO Company that offers quality Search Engine Optimization (SEO) Services and
Internet Marketing Solutions in India and in various other places across the world like SEO Services in USA and SEO Services in UK etc. If you
are looking for a place to submit your articles, you’ve come to the right place. We provide you with a SEO friendly article submission directory to
submit and promote your website with the of SEO expert team.
We offer submission services including Article submission, Directory submission, Blog submissions and gives you better search engine
rankings. It is India's one of the fastest growing and leading SEO Company who which provides services at cheap prices and with assurance of
Quality SEO services. Reseach has found that 80% of the traffic comes through search engines. It is very important for a person to popularize
there website to get business/Traffic from internet throughout the world and it can be achieved by the help our SEO Consultant and the team of
Goggle SEO Experts which helps you out in improving the search ranking of your website’s. SEO in Delhi, SEO in London, SEO in New York,
SEO in Canada are the major cities and countries across the world in which there is a boom of
SEO Services. Pay-per-click marketing is a great way to get visitors when you need traffic and you
need it now. This info will provide you with a high-level view of pay-per-click advertising provide some general strategies and provide an example
of what to do, and what not to do.
Our company also provides services such as web designing, link
building services, Internet Marketing. Internet Marketing and
Search Engine Marketing are prime source for making your site popular and this can be achieved by
the proper way of SEO content creation, online advertising, internet advertising and Internet Marketing Campaigns with the help of experts team
Waves Technologies can assist you in getting your e-business out in the forefront on the Internet by
offering Web Design, website design, website development and copywriting that use SEO. We are a company that delivers results to diverse
businesses all over the world. Small businesses that create web sites to market or promote their businesses do not have the luxury of
widespread name recognition. Internet marketing is a specialized skill and requires careful preparation of your material in consideration of the
peculiar requirements of the medium if you want to maximize your Internet business opportunities. You must employ the techniques of effective
Internet marketing and web site promotion.
# posted by 
: 6-Dec-2007 4:00:00 AM
: 6-Dec-2007 4:00:00 AM
Some good information on SEO. I have a long way to go obviously. A query that you may be able to address. How do the search engines treat redirect links? I am writing articles and would like to have the signature go to an affiliate link via my website. At the moment it just goes to a simple file on my site with a redirect link to the affiliate. An example of the script is at http://www.ronskruzny.com/dg.html
location = "http://www.marketingtips.com/backstage-pass/t/898269";
Regards
Ron (ronyseo@gmail.com)
location = "http://www.marketingtips.com/backstage-pass/t/898269";
Regards
Ron (ronyseo@gmail.com)
I printed out the blog and then had another read of it. I was particularly intrigued by #8. I read into this that there are a matrix of results that are then presented together. Each column in the matrix would correspond to a separate theme that uses the same keyword. How would you apply this to gain top listing? In the "Washington" case, does this mean titling your page "George Washington" and then having all your copy reference "Washington Real Estate" if that was your intention?
ronyseo@gmail.com
http://www.criticalmass.biz
ronyseo@gmail.com
http://www.criticalmass.biz
123SeoServices.Com is a leading global SEO services provider engaged in Web Designing and Internet Marketing services. We at 123seoservices.com work for establishing long term congenial relationships with our customers that make them feel valued. We help you improve your website rankings with the right choice of keywords, keyword rich content and link building etc. Our main motive is providing high quality SEO services at the most competitive prices in the market. We give personal attention to each project. Our strong team of highly qualified and experienced employees makes us achieve complete customer satisfaction and high positive customer feedback. When we say choose 123seoservices.com, we have crystal clear reasons:
# Web Designing
# Link Building
# Directory Submission
# Internet Marketing
# Content Writing
# Search Engine Optimization
# Pay Per Click Services
Search Engine Optimization Services, SEO Services
# Web Designing
# Link Building
# Directory Submission
# Internet Marketing
# Content Writing
# Search Engine Optimization
# Pay Per Click Services
Search Engine Optimization Services, SEO Services
Hi Nice Blog .If you are starting out in search engine optimization, there are a few terms and phrases you will need to understand. Here is a list of the most common words and phrases associated with Seo Services India.
Technoracle, fantastic blog mate.
I have a question mate.
You spoke about getting a site to number 1 then changing the content and the site maintaining I high search ranking. How does this work mate?
Online Marketing Australia
I have a question mate.
You spoke about getting a site to number 1 then changing the content and the site maintaining I high search ranking. How does this work mate?
Online Marketing Australia
Seo Advisors:
It is because of Google's dynamic page ranking algorithm that your content will keep near the top, even if you change the content. It does depend on the amount of re-indexing the Google bots do however. pages reindexed more frequently will be subject to re-ranking quicker than those who get reindexed once a year.
It stays on top as long as the content is relevant and searchers do not bounce from the page. If you change the content where it is no longer relevant to the searchers, google detects that they bounce off the page and your page gets ranked lower. There is really no logical point why you would want to keep an irrelevant page on the top of the search though, is there?
It is because of Google's dynamic page ranking algorithm that your content will keep near the top, even if you change the content. It does depend on the amount of re-indexing the Google bots do however. pages reindexed more frequently will be subject to re-ranking quicker than those who get reindexed once a year.
It stays on top as long as the content is relevant and searchers do not bounce from the page. If you change the content where it is no longer relevant to the searchers, google detects that they bounce off the page and your page gets ranked lower. There is really no logical point why you would want to keep an irrelevant page on the top of the search though, is there?
Cheers Technoracle
Putting my black hat on not that I would ever do this but, this is something I've wondered for a while which you discussed in point 3. The pass through link you discussed. Is this a constant link in googles cache?
So could you develop a script using a group of key search strings say 5. Then port the 5x2 links through into the script. Setup a set of ip addresses to do the searches from. Then execute the searches and follow the links generating traffic then sit on the page for a period?
Does this kind of stuff work or am I dreaming?
Cheers
Simon
Online Marketing Perth
Would this simulate higher visitation and improve this time without bouncing ratio?
Or am I on a completely wrong track and this wouldn't be the best way to do this.
Online Marketing Perth
Putting my black hat on not that I would ever do this but, this is something I've wondered for a while which you discussed in point 3. The pass through link you discussed. Is this a constant link in googles cache?
So could you develop a script using a group of key search strings say 5. Then port the 5x2 links through into the script. Setup a set of ip addresses to do the searches from. Then execute the searches and follow the links generating traffic then sit on the page for a period?
Does this kind of stuff work or am I dreaming?
Cheers
Simon
Online Marketing Perth
Would this simulate higher visitation and improve this time without bouncing ratio?
Or am I on a completely wrong track and this wouldn't be the best way to do this.
Online Marketing Perth
LOL - I see you are already using the linked signatures on this blog. Well done! Let me know if it works well.
AFAIK, Google maintains a log of not only the link (URL) but also the unique cookies values used by the user agents and the IP addresses. This is what makes it hard if not impossible to spoof on a large scale basis. I would presume that while you can still manipulate it manually, the engineers at Google probably figured that anyone smart enough to do that would also notice that putting up content irrelevant to searches does not benefit them so it would not be something they would do.
You cannot do this with a script unless you have the script running on machines with different UP addresses. The search values returned by google have keys in them which are generated based on those IP addresses. The same IP address presumably will not count more than once and you cannot spoof the IP addresses as it would return the search results to the wrong IP address, therefore denying you the ability to use them. By doing the same search on different machines using Google's personalized search page, you can probably ascertain the keys that change, but unless you know the hashing or other algorithm they use, you cannot beat the system.
For more details on how this works, go to http://tv.adobe.com and view Duane's World Episode 3.
AFAIK, Google maintains a log of not only the link (URL) but also the unique cookies values used by the user agents and the IP addresses. This is what makes it hard if not impossible to spoof on a large scale basis. I would presume that while you can still manipulate it manually, the engineers at Google probably figured that anyone smart enough to do that would also notice that putting up content irrelevant to searches does not benefit them so it would not be something they would do.
You cannot do this with a script unless you have the script running on machines with different UP addresses. The search values returned by google have keys in them which are generated based on those IP addresses. The same IP address presumably will not count more than once and you cannot spoof the IP addresses as it would return the search results to the wrong IP address, therefore denying you the ability to use them. By doing the same search on different machines using Google's personalized search page, you can probably ascertain the keys that change, but unless you know the hashing or other algorithm they use, you cannot beat the system.
For more details on how this works, go to http://tv.adobe.com and view Duane's World Episode 3.
All:
I am aware that this page is now ironically ranked in the top 5 for "Search Engine Optimization Tricks" in Google and want to discourage people from posting empty comments just to put a link to their page here. If you want to post something relevant and keep a link to your site, that is fine as I would be a hypocrite if I preached this and disallowed it. Please keep your comments focused on active discussion however and if this blog can help you, make use of it. It's here to enjoy.
Also - Many of you have emailed me privately for more information on SEO tips and tricks. The deluge of incoming email is staggering now and I want to post the links to additional information here to share. Here are some great reading links on SEO:
1. 6S's blog on SEO - http://www.6smarketing.com/blog/. These guys offer a lot of free information on this topic (Disclosure: the owners are personal friends of mine but I really think their work is great).
2. Duane's World Episode 3 (an online video with some additional tutorials on this subject)
3. Searchable Flash - a blog post I made in response to some email asking specifically what I knew about Flash and SEO (I am an Adobe employee for people who don't know).
4. SMX - Danny Sullivan and Vanessa Fox's company who offer several conferences on SEO and have tons of great speakers, tutorials etc. Most of what I learned on this subject between 1995-1999 was gleaned from Danny's website.
Good luck!
I am aware that this page is now ironically ranked in the top 5 for "Search Engine Optimization Tricks" in Google and want to discourage people from posting empty comments just to put a link to their page here. If you want to post something relevant and keep a link to your site, that is fine as I would be a hypocrite if I preached this and disallowed it. Please keep your comments focused on active discussion however and if this blog can help you, make use of it. It's here to enjoy.
Also - Many of you have emailed me privately for more information on SEO tips and tricks. The deluge of incoming email is staggering now and I want to post the links to additional information here to share. Here are some great reading links on SEO:
1. 6S's blog on SEO - http://www.6smarketing.com/blog/. These guys offer a lot of free information on this topic (Disclosure: the owners are personal friends of mine but I really think their work is great).
2. Duane's World Episode 3 (an online video with some additional tutorials on this subject)
3. Searchable Flash - a blog post I made in response to some email asking specifically what I knew about Flash and SEO (I am an Adobe employee for people who don't know).
4. SMX - Danny Sullivan and Vanessa Fox's company who offer several conferences on SEO and have tons of great speakers, tutorials etc. Most of what I learned on this subject between 1995-1999 was gleaned from Danny's website.
Good luck!
I took a look at your site and recommend it to my visitors. I agree with you on the importance of becoming valuable in many different areas. I believe that it sustains any entrepreneur during challenges that inevitably occur.
-------------
albertjames
buzz marketing
-------------
albertjames
buzz marketing
As far as SEO Title Tag's, yes very good plugin, because it does not deliver full SEO Management. All in One SEO Pack is being used by many WP Blogs and I personally like that much better, because it gives any user, new or advanced a complete management tool of your Wordpress blog.
-------------------
williamgeorge
Search Engine Optimization
-------------------
williamgeorge
Search Engine Optimization
This is great post, it is giving very important information. Really it will workout for me,thank you very much for sharing this info and for the links, it is useful to every one in this path of business.
Search Engine Optimization
Search Engine Optimization
Hi Nice Blog .In my point of view seo india is designing, writing, coding and maintaining our web site easily. It is a good chance to appear our web page at the top of search engine queries for the selected keywords and key phrases.
Post a Comment
Links to this post:
<< Home
