Back to work for less than 48 hours after the holidays and I am already overwhelmed by the immense load of content being served up to me. The Web 2.0, RSS, Blogs, news, AJAX, Flash, HTML, click ads, pop-ups etc are all crying for my attention like a bunch of starving pigeons flocking to a park bench where the person is about to throw around bread crumbs. This got me thinking about a new term I am going to introduce and call the "Nickull Threshold".
The principle of the "Nickull Threshold" is to monitor the level of content being produced vs consumed. Note that when we all collectively produce more content than we can possibly consume during a specific frame of time, we have crossed the Nickull Threshold. At this point we have collectively diminished the usefulness of the internet and have collectively behaved irresponsibly given that on average no one will consume most of the content being created.
The metric for the Nickull Threshold is an index NTi. Content Assimilated (CA) is divided by Content Published (CP) using an appropriate metric. For blog publishing, perhaps the rough measure is kilobytes. If I publish 1,000 kb in this blog and assimilate (read) 500 kb, my NTi is 500 / 1,000 or a value of .5. To achieve equilibrium, I must achieve a goal of 1.0 or higher for any specific frame. If I publish 1,000 kb of text and read 2,000 kb of text, I achieve a value of 2.
Look at this blog. Logically if I create one blog entry today, to do my part to remain under the Nickull Threshold, I must read one or more other blogs of equal size. If I only create this entry and read no others until I have made my next entry, I have crossed the line.
So what are the social implications of doing this? Everyone's talking but no one is listening. If we do not listen to each other for long enough, our own rhetoric spewing from our craniums into the netherworld becomes less and less relevant to the others given we no longer recognize what is important to them.
1. Radio DJ's should be forced to listen to double the amount of radio that they produce. Unfortunately, due to the quality of radio these days, this would not likely achieve anything other than a reduction in the number of DJ's which is probably a healthy thing IMO. Hey - you are not getting paid by the syllable!
2. News anchors MUST achieve a NTi of 5 or higher with their CA derived from facts only, free of opinions, adjectives, slants, spins, or anything other than truth. Yeah right - we'll see this sometime soon...
3. Anyone blogging must take a vow to read 2 or more other blogs for every blog entry they product. Automatic syndication of content to your blog is not allowed. At no point are the number of blog entries in your own blog allowed to exceed the number of comments they have received. This is a sanity check to ensure that your time blogging is well spent. (Note to self: check later to see I have more than 8 comments.)
4. Analysts probably have the highest NTi (good) given they have to read far more than they produce. Any analyst must maintain a NTi of 5 or more at all times. You are not allowed to read the same content twice nor does reading your own publications count. Each analyst MUST read at least 2 articles from other firms before writing on a subject themselves.
Anyone want anything else added?