Today, I applaud Marriott for sending a notice that stated:
Dear Marriott Customer,
"We were recently notified by Epsilon, a marketing vendor used by Marriott International, Inc. to manage customer emails, that an unauthorized third party gained access to a number of Epsilon's accounts including Marriott's email list.
In all likelihood, this will not impact you. However, we recommend that you continue to be on the alert for spam emails requesting personal or sensitive information. Please understand and be assured that Marriott does not send emails requesting customers to verify personal information.
We take your privacy very seriously. Marriott has a long-standing commitment to protecting the privacy of the personal information that our guests entrust to us. We regret this has taken place and apologize for any inconvenience."
Data breaches are inevitable. This was not Marriott but a third party used by them. I applaud Marriott for being timely and honest with their news. This is what I call good customer service. I will continue to use Marriott. In fact, I just left one this morning in Mexico City and have another one booked for next month.